La Puerta

Caguas, Puerto Rico · US jurisdiction · Latin heart

Europe's workshops. Latin America's riders. One door.

The small workshops of European cycling — the Belgian race factories, the Barcelona carbon houses, the aerodynamic labs — have never had a real road to Latin America. Customs, currency, distance. And 650 million Spanish speakers ride anyway.

Maison Watt is la puerta. We sit in the one place built for this: Puerto Rico. United States jurisdiction, US dollar, US-domestic logistics — with a Latin identity, in Spanish, on Caribbean time. Goods that land here move under US trade rules; riders from San Juan to Santiago order in their own language from a store that fits them before it sells to them.

Para los que montan / For riders

Brands you cannot get at home — curated, fitted to your body, shipped anywhere you ride. The Houses · The Builder.

Para las casas / For brands

If you build serious equipment in a small European workshop and want your first real door into the Americas — distribution, fitting, Spanish-language storytelling, and a dealer who rides what he sells — write to the house.

Curated, not distributed. Elegido, no distribuido.